The Turn Of The Century
Don Ressler was one of the earliest entrepreneurs to use the web for retail. Indeed, his web startups were generating billions of dollars at a time when giants like Facebook and Youtube were simply unthinkable. Intermix, a company specializing in web startups, bought many of these web startups. The biggest of all these startups Fitnessheaven.com, a website devoted to exercise and gym activity, sold for hundreds of millions. Although Ressler say amazing success at Intermix, his greatest success came later after he and like minded people decided to strike out on their own.
JustFab Changes The Map
When Don Ressler and Adam Goldenberg met at Intermix, they didn’t realize they would eventually create on of the most important online retailers or that this online retailer would also involve the work of supermodel Kimora Lee Simmons. However, in a brief period of time they managed to create JustFab. Using a subscription model to create a fan base on Crunchbase, JustFab gives its customers clothing specifically tailored to their tastes. Instead of trying to sell everyone the exact same thing, Ressler focuses on the individual wants of each customer.
The Fabletics Revolution
After seeing the smashing success of JustFab, Ressler chose to take the business model and expand into a more specific market. This led to the creation of Fabletics on internetretailer.com. Like JustFab, Fabletics used a combination of star power, in the form of Kate Hudson, and personalized shopping to attract its customers, but the focus for Fabletics was on athletic wear exclusively. This model was extremely successful and has even allowed Fabletics to create brick and mortar stores where customers can find the same clothing they shop for online. While there are only 6 physical locations for Fabletics today, the retailer plans to expand with 100 more within the next 5 years.
What The Future Holds For Ressler
As of now, Don Ressler is already one of the most successful entrepreneurs in the world. However, he wants to go even further with his projects and continue to break the mold of retail. There are plenty of brick and mortar retailers entering the online domain, but Ressler is doing the opposite. He is taking his online business and applying it to the real world. There aren’t too many businesses that have done this, but then again not every CEO is Don Ressler.
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