White Shark Media Blog Post From SEO Specialist

Starting An Outstanding New Advertising Campaign

When you get tired of fussing with advertising and just want to get down to business, one of the best suggestions I can tell any business owner is to have professionals take care of the advertising. My business is in sales. My company has a strong business plan, and we are focused on closing deals. However, generating the leads for our sales has always been an issue. We have a great website, and our internal IT team makes sure to keep it up to date. However, we were always lacking in our lead generation until we started working with White Shark Media.

The skilled team at White Shark Media has presented themselves well on their website and on their blog. They have a fantastic article by one of their own SEO specialists that can be found here. It goes into detail on all the issues that trouble business owners concerned about their keywords and SEOs. My team and I have always had trouble deciding which keywords to use, so this article certainly sheds some light on that issue that can be helpful when creating an advertising campaign.

The article from White Shark Media talks about how keywords shouldn’t be the main focus of your advertising campaign. However, it does give some great suggestions on how to come up with the right keywords and where to use them. The article suggests using the keywords that drive consumers with intent because those keywords will be the focus of their search. Developing a clear SEO strategy means that you are providing keywords with real intent, and they should be present in the article title and headline of the page. It also goes into detail about how important meta descriptions can be for driving traffic to your site.

In the article, the White Shark Media specialist suggests to list out the keywords that you are using, and the specialist suggests that you group the keywords according to the intent. The SEO specialist also discusses how search engines today are more sophisticated than they were at picking up on keywords.

This article is one demonstration of how knowledgeable the specialists at White Shark Media are in terms of their overall understanding of how SEOs and keywords work. Their staff has been easy to work with so far. They send routine reports to us on our advertising performance, and they are always able to make adjustments that we need to drive more traffic to our company.

Kenneth Goodgame Is One Of The Leading Marketers In The Industry

In order for a Manufacturer to have success with their products, they need to have end caps managed properly. Kenneth Goodgame is an expert in this area and offers step by step advice for success. One of the first and biggest things is to make sure the product presented is relevant and falls at a good time as well as appeals locally. Following this the product should tie into the advertising for the company at an international level.

Kenneth Goodgame has built up a good reputation and has become known for his innovative ideas and techniques when it comes to marketing and working with merchandise. He has a great deal of experience as a leading operations manager. Kenneth follows aspects of employee engagement, quality assurance, corporate alignment, and KPI to find the optimum profits and performance. His level of knowledge in the industry allows him to easily handle changes in the market and avoid issues many others miss.

Since 2013, Kenneth Goodgame has been serving as the True Value Hardware Company’s Chief Marketing Officer and Senior Vice President. He currently has a degree from the University of Tennessee in Market and Finance. Since his time working at True Value, Kenneth has had a string of successes, and he is considered an expert at building the optimal teams for the company. Through Kenneth’s idea’s, he has managed to impact the markets on a global scale with his innovative programs.

Before finding himself at the True Value Company, Kenneth was worked at Ace Hardware as their global materials manager, where he was able to design growth plans for the long-term and improve total sales of the company. Kenneth did a lot of working upgrading on previous ideas and systems in place as well as developing his own ideas and products. In his past, he has also worked for other company’s, such as Home Depot and Rubbermaid Cleaning Products. Working through these different companies gave him the high level of experience that he has in different areas which ultimately has brought him success.

On top of being an expert in creating brands and products, he is also very skilled at planning, development, packaging, and sales. His ambitious leadership and experience gives him a go getter attitude, working ideas into plans with ease.

Raj Fernando’s Unique Way of Recruitment

At the scene of the 3000-feet office space lies over 10 tennis tables, six poker joints and about 15 weight lifts. This is how Chopper Trading office looks like. Though it may seem peculiar and ludicrous for such a respected company, over 150 employees find this unique office arrangement beneficial. After a long day of hustle and bustle associated with work, the employees usually find relief by resorting to exercise and gaming.

Raj Fernando, former Chopper Trading CEO, acknowledges the stress associated with the nature of business. That is why his company wants to keep the work environment as pleasant as possible. As a result, Fernando has a unique methodology when it comes to getting new employees. According to him, an employee should make working less miserable for others. He or she should create an enabling environment at the workplace to enhance productivity on a larger scale. His approach is different. It is thorough and lengthy, which tends to contradict significantly with the conventional methods of hiring.

About Raj Fernando

Raj Fernando is the founder and CEO of Scouthead, a firm that provides internet solutions to hundreds of individuals and corporate organizations in the United States. Before forming Scouthead in early 2016, Fernando worked as the CEO of Chopper Trading until he sold it in late 2015. He was also the founder of Chopper Trading. He transformed the company from a small fixed income startup to a multi-million dollar venture with over ten branches and 200 employees across the country. His vast knowledge and interest in technology made him a pillar at Chopper Trading. Everybody looked up to him for advice and direction. The company has since expanded its scope of business to attract over 10,000 clients from different parts of the country.

Before he became an entrepreneur, Raj Fernando worked at the Chicago Mercantile Exchange as a volunteer. He worked is way up the career ladder to become one of the senior board members at Chicago Board of Trade from 1991 to 2001.

Eric Pulier’s Success in Multiple Disciplines and Engagements

Eric Pulier’s reputation is preceded by his involvement and accomplishments in a myriad of activities and disciplines. As such, he is not only known as a shrewd entrepreneur but also as an avid writer, charitable giver, as well as public speaker.

Academic Background

Pulier’s knack for computer programming manifested while pursuing his high school diploma at the Teaneck High School situated in the New Jersey area. As a result, Pulier designed a computer database firm while in the fourth grade. As a bright student, he made it to one of the globally renowned institutions of higher learning, Harvard University, where he pursued an undergraduate degree in both English and American literature. While studying at Harvard, Eric Pulier was involved in other activities and interests such as writing a column or article for The Harvard Crimson as well as taking classes at MIT, which neighbors Harvard.

Business Involvement

Over the years, Pulier has been involved in founding, co-founding and financing various companies as well as startups. Some of the companies associated with his involvement include Enterprise Cloud Leadership Council, ServiceMesh, Digital Evolution, Akana, Desktone, US Interactive as well as Media Platform. Further, Pulier holds an impressive track record in investing in charitable organizations and venture capital funds. Trident Capital, Monitor Ventures eCompanies among others area just some of the companies that Pulier has invested in terms of VC funding.

Charity Work

Pulier boasts of a vast track record in philanthropy. As such, he was honored in 2010’s US Doctor for Africa benefit ceremony held in New York City for his significant effort in providing technical innovation to meet Africa’s health care needs. In the past, he was also an active member of the Clinton Global Initiative whereby he headed the follow-up exploration on an initiative that delivered affordable cloud-computing resources to various under-served communities.

Pulier’s Career as a Writer

Pulier is recognized as a writer due to various publications such as Understanding Enterprise SOA, which he wrote with the help of Hugh Taylor, the Co-author, and Manning Publications. The book derives inferences from actual experiences of existing companies in a myriad of industries.

Talk Fusion Steps Up

The number of people that have discovered Talk Fusion is growing. This is a brand that has managed to become much more in tune with the needs of a lot of people that want communication software that is exciting and cutting edge. This company has been in the top of the software programs for many years, and it has already won the award for the top video chat program of the year.

This is something that a lot of users are not surprised about. They already know that that this is good software. The company is constantly growing and there is even another site called Talk Fusion Instant Pay that builds on the original Talk Fusion platform. The great thing about getting the award is that it does 2 things. The first thing it does is reaffirm and boost brand loyalty. People that are that are already using the product are less likely to use something else because they know that they are using the best. The second thing that this award does is pique the interest of all of those that have never used this software before. The award-winning platform has provided a nice way for Talk Fusion CEO Bob Reina to market the company without spending more money on marketing.

Talk Fusion was a company that started small with a single idea of sending video through email. This is what Bob Reina wanted to do, but he the company would expand into so much more. Video chat and video newsletters will never be the same, and Bob Reina and his team are the reason for that.  It has become the crisp and clear solution to video email and marketing in a way that people did not know existed. This has become a brand that is now used in more than 140 different countries. Talk Fusion has stepped up as the leader in video technology.

James Dondero Discusses the Importance of Philanthropy

James Dondero, the internationally renowned financial advisor and founder of Highland Capital Management, recently discussed the importance of philanthropic efforts on behalf of business professionals. The CEO was interviewed by Forbes Magazine to discuss the recent success of his company’s new product line. During the interview, James Dondero was asked to discuss his recent donation to several non-profit organizations in the Dallas, Texas area. The executive gave insight on his decision-making process as they apply to charitable donations. Dander also discussed they unique ways in which he hopes to affect change in the local community through the allocation of excess funds to local business and projects.

During his Forbes interview, James Dondero stated that he believed that businesses and corporations were the lifeblood of America. Dondero briefly discussed the many ways that business owners help the American economy before engaging in a slightly longer dialogue about the necessity of philanthropic efforts in local communities. James Dondero is known for choosing organizations that support educational and economic advancement opportunities. Dondero described his process for choosing the organizations that will receive his company’s funding by stating that he carefully reviews the public actions of the organizations before deciding to partner with them. By carefully vetting various local organizations and entities, Dondero is able to select programs that are beneficial to the community at large.

James Dondero believes that his contributions to local programs will ultimately create a positive ripple effect in the Dallas area. The businessman discussed this point at length and suggested that the effort to combat poor socio-economic standards in the American society can be substantially improved if more business owners chose to expand their philanthropic efforts. Dondero hopes that his contributions to organizations and programs that are committed to the systematic improvement of educational programs, assistance for the poor, and the expansion of arts programs for inner city communities will ultimately help to create a better life for thousands of American citizens. Dondero also stated that he has initiated a investment-based program which will focus on teaching other business leaders to budget any major philanthropic efforts without losing company finances in the process. More information regarding James Dondero’s efforts to serve the Dallas community can be found here.

John Goullet expertise helping DIVERSANT LLC grow to new heights.

John Goullet as an entrepreneur has contributed significantly to the development of many highly successful ventures in the field of IT. His career begun as an IT consultant before changing to IT staffing in 1994. He has an exceptional ability that enables him to understand emerging markets. It was due to these skills that he created Info Technologies, which was an IT staffing company that gives solutions to mainly Fortune 500 companies in the United States.

John Goullet helped Info Technologies grow to $30 million in just five years. At one time the company was ranked 8th by Inc. Magazine 500 fast-growing private companies. The company later merged with DIVERSANT Inc. to become DIVERSANT, LLC.

Goulet continues to develop new ways to handle challenges that face the IT marketplace as it continues to grow. He currently serves as a Principle at DIVERSANT, LLC. Mr. Goullet experience and expertise has helped the company scale new heights. They have acquiring industrial leaders as part of the company’s team. He has also facilitated the company revenue growth with lucrative deals that have made the company grow further.

DIVERSANT is a Minority Owned Business and is fully certified. The company presently has the largest IT staffing in the US. DIVERSANT, LLC provides innovative diversity solutions, IT staffing augmentation, and direct hire.  Thus, the clients and the associate’s needs are at all times satisfied.

DIVERSANT uses consultative approach to help solve clients’ problems. The company also offers consultations and innovative solutions. The company diversity is designed to give their clients bigger opportunities. The top leadership at DIVERSANT, include John Goullet, Gene Waddy, and Jim Yoshimura.

His experience will help the new company to continue enjoying success for many years to come. Mr. Goullet has without a doubt been a key individual and DIVERSANT, LLC. accomplishments are partly because of his input. The company promises tailor made solutions to all its clients and with Goullet on the team all that is possible.

About Medicare Advantage Plans – How Medicare Advantage Saves On Medical Expenses

Medicare advantage plans are there for those individuals whom are of Medicare age but whom are also looking to have a private insurance plan. Essentially, these plans come with certain little perks just for enrolling in a private plan. Some of these perks are enjoyed by many senior citizens, which include the silver sneakers program. These substitute for the traditional Medicare plans, and offer a wide range of different benefits and responsibilities. Most seniors like Medicare Advantage plans because they provide a wider range of options than traditional health insurance plans. For that reason, many seniors opt for Medicare Advantage plans in favor of traditional insurance plans.

Visit: https://www.facebook.com/pages/Innovacare-Health/680053868708137

Medicare Advantage plans work similarly to the same Employer-offered health insurance plans that most individuals are all-too accustomed. Medicare Advantage plans typically have $15.00 co-pays attached to office visits and other services. There is also a network of physicians/hospitals that you’ll have to work with when you enroll with a Medicare advantage plan. Medicare Advantage plans also offer the added benefit of covering the often out-of-pocket expenses in some cases which are never covered under any circumstances by the traditional Medicare plans. Medicare Advantage plans according to Penelope Kokkinides also cover the prescription drugs which most senior citizens have a hard time paying for out of pocket. In most cases, you’re required to pay a premium for insurance each month, but this is relatively small as the Medicare system covers most of the costs for the Medicare plans.

Read more: InnovaCare Health Solutions, LLC: Private Company Information

Innovacare Health is a company which provides Medicare Advantage plans as well as healthcare management services to physician’s practices. The company has a patient-centric attitude toward all of the activities that it performs on a daily basis. They understand that patients are the lifeblood of the business, so everything that the company does is in the best interest of the patient. Rick Shinto believe in empowering teams of physicians to do good work, and achieve results-oriented outcomes.

InnovaCare Health is also in the business of providing the fastest-growing set of Medicare Advantage plans in Puerto Rico.  The company has been certified in the areas of quality assurance as being a top provider of Medicare advantage plans in the world. InnovaCare Health only wants to make sure that their customers are highly satisfied with the results and outcomes associated with their health plans, and works to make improvements on a daily basis.

The Positive Classroom Innovation of ClassDojo

ClassDojo is an application which has focused on connecting teachers and parents, teachers, and students. While before communication between the parent and teacher during parent-teacher conferences, now it is able to be on a constant, daily basis. Before the things posted have been entirely by the teacher and the responding parents. Now students are being given a voice by ClassDojo. In July, ClassDojo added a feature called Student Stories which allows students to added images and videos to their ClassDojo to be shared with their families.

This means they will be able to enter anything that is class related such as a poem, story, classwork, or an essay; or even a video of a some class project or play. The possibilities are almost endless. To do this, the students don’t haven’t to know any personal login specifics. They just have to scan the class QR code.

Teachers who use ClassDojo love the idea because it makes the class more student-centric and it will increase family involvement in their child’s education. Liam Don, cofounder and chief product officer at ClassDojo, says his company was inspired with this idea after extensive research in which they interviewed a wide range of teachers and parents. Teachers have already been allowed to show videos and photos of their class and class projects. This will allow parents to see stuff specifically about their child with the material actually chosen and posted by their child.

Many teachers love ClassDojo so much that they loudly proclaim that it is going to be drastically revolutionizing education in the future. It is giving an unprecedented meeting ground for teachers, parents, and students. It is bringing these three groups into a community of shared conviction and passion for education. ClassDojo is so popular worldwide that it has become the fastest growing educational technology company in the world. The ClassDojo team is made up of a network of engineers, designers, and educators from all over the world.


Find out more about ClassDojo:



Seigall Steers Seattle Genetics to Industry Success

With the rise of illness and its effect on the global population, innovation and research are among the new approaches enforced by biotechnology companies today. Among those in the forefront in the fight against cancer is a Seattle-based biotech company, Seattle Genetics. Led by faithful President and CEO Clay Siegall, the company continues to prosper making strides in pharmaceutical advancements to eradicate terminal disease.
With a Ph.D. in Genetics, Clay Siegall had his start in the pharmaceutical industry from as early as 1988 where he worked in the National Institutes of Health. Up to ten years later, he co-founded Seattle Genetics in 1998 that specializes in antibody drug coagulates (ADC). The drug’s sole purpose once administered to cancer patients is to target cancerous cells killing them effectively. The drugs provide the lifesaving benefits of cancer therapy without the deadly effects of chemotherapy. A passion for saving lives propels the organization and their research to ensure the medication manufactured makes life easier for cancer patients. In the course of his career, Clay Siegall has had 15 patents, in addition to 70 publications drawing from his experience and extensive research in the pharmaceutical sector in the hopes of bettering the lives of the ailing.
With Siegall at the helm as CEO, he continues to apply industry knowledge to steer Seattle Genetics to success. Apart from being publicly traded on NASDAQ and SGEN, the corporation has seen success outside of the United States of America. Distributed in at least 11 countries, Seattle Genetics continues to produce drugs to remedy the many patients that suffer from the debilitating effects of cancer. Collaborating with large pharmaceutical companies, he raised capital to create financing for the researching, testing, and production of drugs. Among some of the most profitable licensing partnerships were formed with pharmaceutical giants Pfizer and GlaxoSmithKline. Though the fight continues to a cancer-free world, Seattle Genetics continues to learn from their clinical trials to develop better drugs. As the organization makes progress in providing a cure to cancer, Seattle Genetics’ 650 employees lead by its passionate leader Seigall work tirelessly to eradicate cancer in the near future.

Original Sources: