Some cosmetic medical procedures are so simple that they can be performed nearly anywhere. That’s the idea that Dr. Mark McKenna is banking on with his vision for a modern chain of cosmetic medical offices that provides house-call style services utilizing freelance practitioners. His company, OVME, is launching a new app that will change the way that minimally invasive cosmetic medical practices are administered.
Dr. Mark McKenna earned his medical degree at Tulane Medical School. He practiced medicine at his father’s practice but decided to pursue real estate as his primary career. He built a real estate business in New Orleans over several years until Hurricane Katrina hit and cost him millions overnight. After relocating to Atlanta, Georgia, he started a company called ShapeMed that offered laser hair removal, cosmetic treatments, and nutrition and fitness counseling. He sold that company to Lifetime Fitness in 2015 and went to work for them. After some time, he quit because he decided that it wasn’t a good fit for him. He had a different idea to meet specific needs he thought were underserved in the beauty and health industry.
His new venture, OVME, is building a brand around retail medical aesthetics that focuses on user experience. Dr. Mark McKenna wanted to make these kinds of procedures attainable without necessarily visiting a doctor’s office. Emailed forms will encourage customers to avoid that awkward situation of filling out medical information at an office. Patients can come into the office and go straight to the patient coordinator. The app will facilitate the practice of sending medical professionals out to patients’ homes.
Dr. Mark McKenna knows that all of these elective procedures are meant to bring out peoples’ inner confidence and give them the energy to accomplish their goals. He has looked at his field from the perspective of the customer and built his strategy around customizing his service for the individual. The technology, design, and data that he has collected have created an original modern approach to retail medical aesthetics.