Entrepreneurs everywhere learn about the importance of social responsibility when it comes to their brands. One of the reasons that it is important for people to be social responsible as business owners more than ever is because of the internet. The internet has brought forth tools such as social media that make it very easy for people to read and share information about anything. Also, no company is safe from scrutiny. For one thing, if a company is caught in something that is not social responsible, then it is going to hurt their business. A lot of customers will feel the need to walk away even if they like the products.
One of the common occurrences of social irresponsibility come forth in the fashion industry. The internet is revealing quite a bit of fashion designers to be irresponsible in how they are bringing forth their products. This is one of the most uncomfortable things for a business to go through when they are exposed of all of the neglectful things they do. This is one of the reasons that more fashion entrepreneurs are thinking carefully about how they are going to move forward with their product line and bring something that people won’t be ashamed of buying.
Among the new group of social responsible companies is TechStyle by Don Ressler. He has started this company wanting to bring fashion to women. He has also brought forth a really innovative active wear brand in Fabletics with Kate Hudson. One of the most recent activities they have gotten involved in is spreading awareness of breast cancer. This is an epidemic that can affect any woman. This is one example of social responsibility. To make things even better, the products look very appealing and fit well compared to any other products offered by other companies involved in active wear.
One of the reasons that Fabletics is a very successful socially responsible company without having to charge tons of money is because of the online first nature of the company. The other aspect to the low prices is the paid membership program that they offer customers.