Motivation and dedication are among things that drive entrepreneurs to the achievement of success and this is something Don Ressler has displayed in his several startups. In fact, upcoming entrepreneurs have a lot to learn from the successful entrepreneur about managing businesses and establishing strong ventures. A look into Don Ressler’s career as an entrepreneur reveals the many businesses he started and the strong brands he created along the way.
The first idea that Don Ressler came up with was centered on online marketing, and this saw him establish FitnessHeaven.com, which fared quite well before he sold the business to Intermix Media. Few years after establishing his first startup, he met with Adam Goldenberg, a professional who shared a similar dream and they decided to come up with ideas that could place their businesses at the top.
Their first joint business was Alena Media, which specialized in marketing and the management of brands on internetretailer.com. This is one of the best businesses they started since it performed remarkably well, earning millions in revenue from their marketing division. With the motivation from this business, they resolved to pursue even more challenging tasks that involved the formation of businesses that could attract global reach. Therefore, they sold Alena Media to News Corp in 2005.
Having the capital from their previous sale, they now looked to the future and the trends in the market. Their brainstorming narrowed down to the establishment of Intelligent Beauty on Brandettes, a company that offers beauty products in different categories. Intelligent Beauty owns two systems, SENSA, a portal that offers weight loss products, and DERMSTONE, which deals with cosmetics and skincare products. The company has been faring well and since establishment and it has continually grown.
Having amassed experience and skills from previous businesses, the duo decided to try investing in online subscription retails. This saw them launch JustFab in 2010, which offers beauty products like handbags and shoes through a subscription system. To boost the stability of the company, they approached Matrix Ventures for funding and they were issued $33 in 2011.
In 2012, another request for funding was approved by several companies and JustFab received $76, which allowed the company to expand to other markets like UK and Canada.