How Don Ressler is making a Tangible Impact in the Fashion Arena

Don Ressler is a world’s leading fashion entrepreneur, behind numerous successful startups like Intelligent Beauty and its subsidiaries. After selling his first entrepreneurial venture, FitnessHeaven.Com, Ressler entered a partnership deal with Adam Goldenberg, which led to the formation of Alena Media. Ressler’s breakthrough in the fashion world came after the acquisition of Intermix by News Corp. He teamed up with Goldenberg to create and launch a series of prosperous firms.

TechStyle Fashion Group (previously known as JustFab)

TechStyle is an established online subscription fashion store, which stocks selections of handbags, jewelry, denim, handbags, and shoes. Its products and services address the need and fashion preferences of members. Techstyle Fashion Group is the umbrella firm of five service brands, ranging from JustFab, ShoeDazzle, Fabletics, FabKids, to Fab Shoes.

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The funding history of JustFab

In 2011, Matrix Partners, a leading US venture capital company, issued $33 million to TechStyle (formerly called JustFab). In 2012, the online subscription retailer received a record $76 million from a series of other companies such as Rho Ventures, Intelligent Beauty, Technology Crossover Ventures, and Matrix Partners. The firm managed to recruit new members in Germany, UK, and Canada. In 2013, the Co-CEO and Co-founders of TechStyle (then JustFab), Don Ressler and Adam Goldenberg, announced that the firm had collected $40 million in its series three of funding to boost its already-fast global growth and venture into new product categories.

In 2014, JustFab closed another major round of financing for $85 million that was headed by Passport Special Opportunity Fund. It comprised of participation from investors such as Shining Capital, Technology Crossover Ventures, and Matrix Partners. This funding amplified the firm’s capitalization to a record $250 million.

History of Techstyle

TechStyle is a company established on a solid basis of radical objective and communal spirit. Its primary mission is to reshape international fashion business such that it meets the fashion preferences of each client. The firm achieves its mission by incorporating passion and innovation in the design, supply chain, process engineering, culture, personalization, and service. Ressler and Goldenberg launched Techstyle in 2010 under the name, JustFab. Kimora Lee became the Creative Director and President of the firm back in September 2011.

Don Ressler’s contributions to the fashion world

Ressler began his career as an Internet Consultant for companies that wanted to take advantage of the ever-expanding online space. He has yielded more than $1 billion in sales and has helped Internet companies to generate over $100 million in capital. At Intermix, Ressler played a leading role in the creation of core ventures that boosted shareholder value including co-establishing Alena Media and Hydroderm, the recognized skin care brand.

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