Three things are expanding on a daily basis, and that’s technology, e-commerce, and fashion. In 2016, it reached a total of $72 billion, and that’s the retail e-commerce, and it’s believed that by the time 2021 reaches it will have totaled to $116 billion. Legacy and startup have tried there level best to change the trend, and they have been attempting to market their products on social media. One company that has worked its level best to be successful when it comes to the online marketing is the TechStyle fashion group, that’s run by the co-CEOs Don Ressler and Adam Goldenberg.
In 2010, that’s was when the JustFab launched the footwear, and those people that had subscribed to the VIP monthly subscription got a 30 percent discount. Also, they received exclusive access to some of the products, and they could have the free shipping. The discount and the free things made the company attract more than six million more new members. In the quarter of 2012, they had sold more than 2.5 million of shoes. In the next four years, it expanded to more than six countries, and that’s when it launched the Fabletics with the help of Kate Hudson. In 206, it had to rename the company so that the name could say more about the company and it was renamed to TechStyle.
Don Ressler is recognized as the co-founder and also the co-CEO of the TechStyle. He has been in business for long, and he has been responsible for the success of so many companies. In 1997, he sold his own business the FitnessHeaven to the MySpace. He was the CEO of the FitnessHeaven before he joined intermix, where he served as the spearhead for some of the essential ventures of the company, and it leads to the increase of the shareholder value. That helped the company so much to sell to News Corp, to a total of more than $670 million.
By the age of 13, that’s when it was the start of a 20-year career of Adam Goldenberg. He is the co-CEO and co-founder of the TechStyle too. The first job that he managed was the one that he started an online bulletin board that he could later change to a gaming website. By the time he was 17 years he had sold the gamer’s alliance to the MySpace. Despite being young he was offered a full- time job at intermix, and by the time he was 19 years he was given the position of the COO. And that has made him be the youngest COO in history.