I was quite pleased to read an article in The Industry London announcing some major growth in the works for Australia based sensuality boutique Honey Birdette. While I have not visited the store myself, I have made several online purchases and have heard wonderful things from friends who have made it beyond the black doors of a Honey Birdette boutique.
Honey Birdette is Australia’s first lingerie boutique store and there are currently 55 locations in Australia. There are also three that were opened in the United Kingdom last year: one in London’s Covenant Garden, one in Leeds’ Victorias Gate and on in Westfield. The locations in the UK apparently have done very well in the less than one year period they have been open. The article stated that Honey Birdette would continue its UK domination by adding additional stores in multiple phases until there were 40 total locations in the UK. The project goal is to be completed with all UK locations by the end of next year (2018).
Construction will begin on the first phase of stores, which includes Liverpool, Leeds and Westfield Stratford and then will continue on to the second phase.
I live in the United States, so I was particularly pleased to read the second part of the article, announcing that the brand new US centric Honey Birdette website was now live! I was a part (albeit a small part) of the whopping 375% growth the article stated that HB saw in US sales over the past 12 months. This comes as no surprie, as it seems to be becoming more and more of a household name among women in the US.
The US website will give us free shipping on purchases over $50 and faster shipping. I have my fingers crossed for a US retail location to open in the near future!