Google’s AdMob mobile advertising platform recently cut back delivery and revenues to Windows Phone applications. The sharp decline came directly after the BUILD 2015 conference where Microsoft announced Android application support in their latest Windows 10 Phone offerings.
Developers of Windows Phone applications across the board complained of dwindling ad fill and revenues following the conference according to Jaime Garcia Dias. Could Google be attempting to kill their Windows Phone competition by hitting app developers where it hurts? At this point nobody knows for sure.
It’s already a struggle for Microsoft to get developers to create applications for Windows Phones. Android and iOS dominate the mobile application market at the moment. Developers see a much weaker return on investment when creating Windows Phone apps.
Microsoft has conceded to the overwhelming acceptance of Android apps. Their newest phones running Windows 10 will make it much easier for developers to port applications from Android to Windows. This will put Microsoft phones in direct competition with Google Android phones.
Google doesn’t have much room for retaliation. Android is open source so it can be used in any way Microsoft likes. The only way they could hurt Microsoft is by cutting off revenue to developers of Windows applications. This appears to be exactly what they did. Google has yet to comment.