Since it was established 25 years ago by CEO Stephen Williams, The Antique Wine Company (AWC) has maintained its position as the top seller of fine and rare wines, also referred to as rare vintages. AWC has expanded further by establishing two more sales offices based in Asia, with the headquarters remaining in London. AWC has managed to capture a wide market share in more than 150 countries in virtually all the continents. Currently, the company supplies fine wines to individuals, popular restaurants as well as wine trade companies. The secret behind their improvement is good management and proper planning. Their variety has garnered them international recognition as most of their brands are consumed around the world.
In close scrutiny, experts say that AWC is strategically placed based on its impressive physical premises, brand recognition and acceptance as well as customer relations. This is to mean they have been able to beat similar firms in almost every aspect. Another factor that has contributed to the growth of AWC is the maintenance of a streamlined IT and operational infrastructure. This has helped the company to link to different parts of the works and to get all information as would be required to make their products better.
Through the creativity and efforts of the management of AWC, the company managed to break record in 2011 for selling the most expensive wine bottle ever. The bottle was sold at an amount (£75,000) that attracted the attention of different newsrooms, something that gave the company more publicity cover all over the world. Because of their international recognition as experts, AWC is invited for active support and advice to wine cellars held in châteaux, and other locations worldwide. Basically, AWC is among predictable companies that are eyed by investors in 2015. Their progress for the last two decades is proof that the company is becoming better every day.
To improve on the management of their sales and customer departments, AWC managed to hire two more executives. The company hired Stuart Young who would help to increase the number of client account management team by 100 % in two years. Philippe Guillot, their second executive appointee, was absorbed to the company as Asia’s Sales Director for their offices in Hong Kong and Manila. AWC aspires to reach their maximum investment with their target being to get the best management team for continued improvement in their system and operational network.