Alejandro Betancourt Lopez Brought Clear Vision to Hot Eyewear Brand
For Alejandro Betancourt Lopez, a successful marketing campaign is data centric. In a recent interview, the international businessman and serially successful entrepreneur said that data is the key that unlocks “powerful ways to gain access to the customer.”
Data analysis is the key that enabled Betancourt Lopez to take a fledgling brand of sunglasses and transform it into one of the bestselling eyewear products in the world. That brand is Hawkers Sunglasses.
Alejandro Betancourt Lopez first came in as an investor for Hawkers. Just a few months later, the principals of the small company urged him to take the role of president of the firm. Now almost 10 years later, everyone is glad he did.
Betancourt Lopez might seem an unusual choice to lead a lifestyle accessory operation. His background is mostly in the energy sector. A native of Caracas, Venezuela, Betancourt Lopez was educated in the United States and today calls London his home.
Alejandro Betancourt Lopez has long demonstrated his ability to function successfully in various realms of commerce. He is the founder of a prominent investment firm, the O’Hara Administration. He is involved in banking in Africa and also plays a major role in a ride-sharing firm operating in Spain.
When he noticed the tiny sunglasses business and then got a closer look at some preliminary data, he soon intuited that this might be a product with legs. What was required was significant investment capital to make things happen.
Alejandro Betancourt Lopez kicked things off for Hawkers by spearheading a funding round that garnered $53 million in investment. He also discerned that Hawkers Sunglasses was a vehicle that would do best in a digital environment and not on-the-shelf traditional retail.
Today, Hawkers remains a hot brand with a growing line and is spinning off new products in the form of accessories.