• February 19, 2026

Kfir Gavrieli, the CEO of Tieks, Explains What It Takes to Become a Hero

For some people, helping others is a part of life that comes naturally. Kfir Gavrieli, a Los Angeles-based businessman and the CEO of Tieks, is one such person who uses his resources, time, and intelligence to enhance other people’s lives. Tieks is a web-only fashion brand that designs and sells a collection of exclusive ladies’ flat shoes renowned for their quality, comfort, and portability. It is among the first brands to become recognized globally without brick-and-mortar stores.

Unlike most entrepreneurs who focus on launching a product and creating a successful brand, Kfir Gavrieli established his business to positively impact other people’s lives. This led to the birth of the Gavrieli Foundation, which focuses on women’s empowerment. Since its founding, the Gavrieli Foundation has given over $10,000,000 in microloans to female entrepreneurs across the globe, becoming the world’s biggest lender on the KIVA online platform.

Gavrieli claims that to succeed in business, one must consider what they’ve done in the past and what could happen in the future. He says that this approach has helped the Gavrieli Foundation become the largest lender on KIVA.

During the height of the COVID-19 pandemic, the Tieks CEO reconfigured his plant to increase PPEs supply to protect frontline healthcare workers from getting the corona virus. He bought a fleet of sewing machines and mobilized his staff to produce and distribute face masks to health workers. Moreover, he partnered with other companies to obtain and donate the more needed N95 masks to medical facilities and healthcare providers in Los Angeles County. Gavrieli’s influence increased when he launched the remarkable #SewTogether campaign, which used social media platforms to encourage his followers and workers to generate face masks and donate them to medical workers.

According to Gavrieli, heroes are individuals who prioritize other people’s needs, mainly when it is challenging, inconvenient, or dangerous. Refer to this page on LinkedIn, for related information.

 

More about Tieks on https://tieks.com/matte-black.html