Kfir Gavrieli Uses His Company For The Greater Good
Kfir Gavrieli, CEO of Tieks, is known for creating the woman’s Italian leather ballet flats that easily fold into a bag. Tieks is one of the first brands that sold online only. However, Gavrieli sees Tieks as a company known for more than a great pair of shoes.
Starting Tieks was a stepping stone for Kfir Gavrieli. Gavrieli is using Tieks to make a positive impact in the world. Tieks paved the way for the Gavrieli Foundation. The foundation is a strong advocate for women and has helped empower women at both the community and the world levels. The foundation is one of the largest donors to KIVA. KIVA helps women entrepreneurs living in poverty by providing them with microloans. Women all over the world benefit from KIVA’s assistance.
Gavrieli generosity does not stop there. During the pandemic, Gavrieli and his team got straight to work making masks for medical personnel and others on the front line. Gavrieli soon realized his team could not make enough masks. So, Tieks reached out to its followers for help. Gavrieli launched a social media campaign called #SewTogether. Tieks fans were encouraged to make masks and donate them within their community. For their hard work, Tieks rewarded them with gift cards. Over a million face covers were made and donated to those in need.
However, when Gavrieli is called a hero, he deflects it. When Gavrieli thinks about heroes, he thinks of his parents. They gave up everything to come to America to give their family a chance at a better life. He thinks of the first responders and those on the frontlines fighting COVID-19. He also thinks of everyday people who take the time to go out of their way to give a helping hand. Not because they have to or because someone is watching but because it is the way they are. Follow this page on Instagram, for more information.
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