Sudhir Choudhrie Creates Success Across and Array of Industries
Among the many successes Sudhir Choudhrie has engineered in the world of business and international trade, there are two stellar examples in the aviation sector.
In 2003, a tiny upstart airline called Air Deccan in India caught his attention. The ambitious plan of this business – which owned just one aircraft – was to become India’s first “budget airline.” Choudhrie studied the numbers, took the temperature of the consumer market for travel and opted to invest.
That, along with his wise counsel, enabled Air Deccan to swiftly build a customer base and add several planes to its fleet. In just five years, the once fledgling aviation concern was carrying seven million paying passengers per day. It was logging more than 200 flights per day.
Another major success in aviation came by way of Sudhir Choudhrie’s family business, the C & C Alpha Group based in London. This investment firm invested in a pilot training school that would focus on emerging markets in India and Southeast Asia, along with a location in the Middle East.
The headquarters of Alpha Aviation Group was strategically located in The Philippines. The company swiftly became an enormous success. The demand for new pilots in developing nations like Vietnam, Thailand and Maylasia meant a flood of recruits enrolling in Alpha Aviation to get certified as a pilot – with an almost guaranteed high-paying job waiting for him or her upon graduation.
Sudhir Choudhrie has also weaved gold in the hospitality sector, the athletic shoe business (striking a deal to bring Adidas to India for the first time), the medical industry, real estate, banking and more.
Along the way, Choudhrie has faced some enormous personal challenges, such as needing to undergo a heart transplant in 1998. But like all aspects of life he encounters, he met the challenge head-on and created a successful outcome.