The Future of Social Media According to Jason Hope
It used to be that a company had to have a presence on the internet to be competitive, and this presence was a website. Now, a website is not the focus of most businesses. Everyone is on social media, but we wonder where this is going. To find out, we asked Jason Hope what he thinks.
Businesses Are Growing Because of Social Media.
Businesses are growing because these companies can now offer direct sales to the public. Because of this, Jason Hope believes that companies need social media more than they did in the past. Research has shown us that people make purchases based on other people’s recommendations. These are known as “social sales.”
For the leader, the important thing is that these pages have “likes,” and likes are what is driving sales. A website is at a disadvantage because visitors do not know how many likes a website gets. All you can get from a website are reviews, and this is why Jason Hope thinks that companies are focused on a social media presence rather than brick-and-mortar stores and websites.
The Mobile Device
According to research, 91% of app users prefer to access a store’s website through their mobile phones, and Jason Hope has suggestions for these stores. He believes targeting the customer base with ads on the app and cultivating a strong social media presence would be worthwhile. He suggests that this is more important than trying to increase the traffic to their websites. After all, research shows that more than 80% of visitors to the internet spend time on their social media sites rather than a store’s website.
What about Facebook?
Some people believe that Facebook is dying, but Hope doesn’t think so. Although he believes that Facebook’s popularity is diminishing, he thinks that this is inevitable. People naturally lose interest in things, and they find others to replace them, such as Instagram and Twitter. Mobile apps are benefitting from this loss of interest; whatever happens, Jason Hope thinks that the future looks bright for social media!