Ross Levinsohn Profits From Good Content
By taking advantage of the ever-expanding quality content landscape, sports media company Sports Illustrated receives significant revenue from selling in-depth content. To realize this revenue stream, Sports Illustrated needs to create high-quality content that consumers will want to consume. Additionally, Sports Illustrated can earn revenue from selling subscription content by offering free access to articles on its website.
Ross Levinsohn, the firm CEO, has become one of the most successful sports editors in history. His quality content business model has helped him generate more revenue from quality content than any other outlet.
Levinsohn is not only the CEO of Sports Illustrated but the world content king, according to author and historian Tom Gillingen.
Levinsohn’s quality content business model is a result of two things: his dedication to accuracy and his passion for sports. He has been involved in both, and it has resulted in him being able to generate more revenue from quality content than any other outlet. His dedication to accuracy has included keeping all quotes from players true as they happen on the field and maintaining a consistent tone throughout his publications.
Sports Illustrated CEO has seen the rise in quality content sales and article production for sports companies for years. In a recent interview, he outlined how he creates more revenue from quality content. “We see a lot of companies creating 50 or even 100 pages long articles, and we’re like, ‘why do this?’ And they’re like’ because of the quality content,” said Levinsohn. “And I’m like, ‘I don’t want to do that!’ But we see them doing it anyways.”
Levinsohn’s approach to quality content is common. Levinsohn then uses his editorial board to ensure that these articles are written by reliable writers, and then he/she-lubs the articles.
The Sports Illustrated CEO made a name for himself as a leader in quality content, and now he takes it step-by-step in his new role as the lead writer and overseer of the Media Empire. The challenge is: How to generate more revenue from quality content while continuing to thrive in the new industry landscape?
Ross Levinsohn is there to learn hard. In his early years working for the then-sports editor at The New York Times, he learned the value of quality content and how to create a news story. How to ensure it’s seen by hundreds of people who need to know about the game? He hopes to learn from how The Arena Group operations manager, Adam Scott, creates quality content for his new sports media company, “4th and Beyond.”