Lemon Perfect by Yanni Hufnagel Has Been Propelled to the Top by Four Factors
As consumers become more conscious about the products they consume, there is a growing demand for healthier alternatives. With high levels of sugar, artificial sweeteners and chemicals, the two soft drink giants, Coke and Pepsi, are looking over their shoulders for the first time. This is the first time they cannot be sure that they will remain the dominant forces in soft drinks.
The new lemon-flavored, 5-calorie drink which was developed by Yanni Hufnagel has definitely churned the waters. The drink is priced at $1.99 and contains no artificial sweeteners, no high fructose corn syrup and only contains natural flavorings, minerals and vitamins.
The Lemon Perfect has been set as a stunning success by four factors.
- Product
A product makes or breaks the success of a business. It is not just worth having a great product, but you have to have one that is in demand. Hufnagel designed Lemon Perfect to fill the gap that was not being filled by Coke and Pepsi in the past.
It is not just for the healthy conscious consumers, but for everyone. The clever product design has appealed to those who are health-concerned and also those who want a refreshing drink on a hot summer day.
- Price
The price of a product is an extremely crucial factor in successful sales of a product. A high price tag may discourage potential customers entirely and a low price may be instead interpreted as inferior quality goods. Hufnagel was aware of this, so he came up with the price of $1.99.
- Packaging
A powerful product can be seen as weak if it is poorly packaged. Yanni Hufnagel has tried his best to make the packaging appealing. The color of the drink is bright and attractive while the bottle design justifies the high-end product it is.
- People
Yanni Hufnagel created Lemon Perfect with people’s needs in mind. He wanted a product that was thirst-quenching and refreshing but also healthy at the same time. The product design and packaging is in line with this idea.